John Festervand, a higher education advancement professional and executive producer of the documentary An Open Door, joins the podcast to talk about storytelling as a skill for every higher ed professional --not just those in marketing or communications. Building on his experience producing a documentary about Dr. Temple Grandin and years of donor engagement, he shares how to identify and elevate the stories happening on campus, why storytelling is central to leadership and advocacy, and how job seekers can use it to stand out in cover letters and interviews.